Syd Rocks mission is to educate, raise awareness and fund cutting edge-research for the treatment and cure of Langerhan's Cell Histiocytosis (LCH). LCH is a little known, potentially fatal disease that impacts 1 in 200,000 children primarily under the age of 10. Although founded with a focus on LCH, the foundation joins the fight to end all pediatric cancers. Syd Rocks was created from the support and love that resulted from Syd Martin's personal battle with LCH, and the signature rock necklaces she created and started selling to raise money for medical research after being diagnosed with the disease. The Chicago based foundation delivers on their mission through merchandise sales, events and using their branded rocks in new and unique ways to build excitement, educate communities and raise funds to find a cure for LCH and pediatric cancer. Syd Rocks creatively interweaves rocks into their storytelling, for every rock can lead to a cure.