AUGust 3-6, 2023
Grant Park – Chicago, IL


Lollapalooza goods and gear are back in full glory for 2021, with wearables, accessories, posters, and a range of ephemera and memorabilia to satisfy your style. With several locations on site and online, you can fit your shopping trips in between shows and socializing.

Remember — our payments are all digital this year! You can pay with a credit card, most popular mobile apps or Cashless with the tap of your wristband. Register with Cashless now [link] to save yourself some time on site.

And, remember, shop early for the best possible selections!

Shop On Site

  • The Mega LollaShop at Buckingham Fountain

Walk into the world-famous Merch Palace and shop at your leisure in air-conditioned comfort, where you can see and feel the 2021 goods up close. It’s the best place to see the complete 2021 collection, and a great way to shop at a festival. 

  • Three Satellite Stores

We have two satellite stores on Columbus Drive, conveniently located on either end of the Chow-Town food court, and a third on Jackson near the Tito’s and Bud Light Stages. The satellite stores stock the best-sellers, including lineup tees, headwear and most specialty items.

Shop Online

Too busy rocking to stop and shop? The online store is open with a select range of goods you can click and buy now. Visit


Mag Mile Collection

The Mag Mile Collection is an assembly of vivid freestyle streetwear and accessories that capture the spirit of Lolla. 


The Lollaland Collection showcases original Lollapalooza iconography that is vibrant and timeless, with poster art, Lolla lightning, tie-dye and more. Choose from clothing, blankets, stickers, socks, and an array of fun and useful accessories. 

Vintage Vibes

We celebrate Lollapalooza’s 30th birthday,with legendary legacy designs from the 90s. If you were there, replace your goods with fresh fits, and if you are a new millennium fan, grab some throwback style. 

Back to the Future

Inspired by the 80s, this collection grabs color and panache that is bold and dynamic. Choose from tees, caps, and hoodies to outfit your life.

Kidz Collection

Outfit your wee punks with vivid, original tees and a sporty onesie!


The 2021 Lollapalooza poster captures the exuberance and euphoria of the festival, as interpreted by acclaimed German artist Bene Rohlmann. In the words of the artist, he was inspired by the people who go to Lollapalooza to leave their daily lives and slip into a different persona. He also drew on the traditions of tribal masks and vintage circus imagery, and sprinkled in some Chicago icons like the famed skyline, city flag, and Chicago Theater marquee. The poster will be printed in two special editions for all levels of collectors. As with all of our posters, we only print one run and once sold out, they are not reissued.