The new Lollapalooza goods are finally here for you to feast your eyes on! We’ve stepped up our merch game this year with even more exciting collaborations and new ways to customize your 2015 Lolla tees and hats at the Festival!

For those enjoying the sites and sounds in Chicago, we have so much in store for you! At the LollaShop and our festival stores, you will find great collaborations with some of your favorite Chicago brands and sports team. Want to rep your city? Get your paws on our Lolla-inspired Cubs, Bulls and Stanley Cup Champions, the Blackhawks, caps by New Era – only available in Chicago.


New Era is also here to upgrade your merch by adding an additional patch of your choosing! Stop by the LollaShop or the Upgrade Your Merch tent by Buckingham Fountain to personalize your hat. Only available for our New Era x Lolla Caps, including our collaborations with the Cubs and our beloved Blackhawks!


We also teamed up with Brooklyn Cloth to create our Lolla Varsity Collection. From joggers to baseball tees, we have all you need to support Team Lolla. Not only did we make beautiful merch together, but they are also here to upgrade your merch for free at the festival! Choose one of four killer designs at the Upgrade Your Merch tent near the Buckingham Fountain to have screen printed on the back of any of your 2015 Lolla tees. One of the screens is even a lineup, so you can make almost any tee a special commemorative keepsake.


Looking for something other than wearable goods? One of our local faves, Grand Trunk, has created awesome Lollapalooza hammocks and blankets. These babies will go fast so, if you are looking to lounge like a Lolla champ, be sure to snag your very own! Also be sure to check out Grand Trunks hammock domes at the festival, for between-set disco naps.


Want to avoid the crowd and cut the lines? Go straight to our online store where you will find a large selection of our newly released Lolla merch made just for you! Get your Lolla look from head to toe with great items like our sweet Chi-Line BucketFeet x Lolla sneaks to our eye-catching Summertime Chi sunnies by Blenders. Don’t let your favorite styles sell out before you can make it yours forever. Shop NOW!