In an ever-shifting social landscape of elusive artists and their curated digital identities, ZHU is a unique voice making a name for himself - without ever having mentioned it.
In early 2014, the phantom artist released a series of songs including a medley of reworked Outkast classics that quickly accumulated millions of plays after the likes of MTV and Billboard first reported about them. Ignited by word of mouth, his buzz soared when respected curators such as Pete Tong championed his records in the following weeks.
ZHU released THE NIGHTDAY EP with the lead single 'Faded,' which topped Triple J and BBC Radio 1 as the most played tracks for consecutive weeks. A Grammy-nomination capped his debut while Billboard and others hailed him as the breakout artist of the year. ZHU's next project, the eclectic Genesis Series featured credible collaborators of all genres including AlunaGeorge, Bone Thugs-N-Harmony, Skrillex, and more. With intense coverage from Pitchfork to The New York Times, the collection of six songs was a worldly experience appreciated for its immaculate attention to detail and groundbreaking sonic concepts.
The Genesis Series transcended music with its animated shorts scored to song snippets and digital art activations. The digital marketing campaign designed by the award-winning agency Droga5 brought the cinematic vision to life and nurtured the cult following derived from the integrity of the brand. The range of creative mediums explored leaves more excited anticipation for his next major project, ZHU's debut album GENERATION WHY, than it provides.