Jesse Baez is a contemporary urban artist born in Chicago. When he was 6 years old, Baez's family moved to Guatemala, where he spent the majority of his youth. Since a young age he was exposed to Motown and r&b becoming interested in singing thanks to his grandmother. Jesse found his voice through collaborations with artists and producers in Mexico. 'Apaga La Luz' was his latest single, and it hit 4 million views in just a couple of months. A few releases later he found himself signed with UME sub-label Broke Kids.