Last year we announced the inaugural recipients of the Berklee Lollapalooza Endowed Scholarship, so you can imagine how thrilled we are to introduce the second round of recipients. The educational gifts include an annual four-year, full-tuition award given to a promising young musician to attend Berklee College of Music (beginning Fall 2013), the Berklee Lollapalooza Five-Week Scholarship to attend the Summer 2013 session, and last but not least the opportunity for a Berklee alumni band to perform at Lollapalooza 2013 early next month.
An exciting partnership not only for its investment in young talent, the scholarships link Lollapalooza, a festival dedicated to new music discovery, and Berklee College of Music, the leading college for contemporary music, in a way that celebrates creative education and growth.
“At this moment, the music of the future is being written and rehearsed. Young musicians, given the gift of song unknown to us now, will one day validate our feelings and inspire our lives. Lollapalooza encourages their genius.”— Perry Farrell
The Berklee-Lolla collaboration also expanded this year to include a performance by Berklee band Red Oblivion at Lollapalooza Brazil and Chile this past spring. Additionally, a scholarship to attend the Master’s Program in Contemporary Performance at Berklee in Valencia, Spain, was also awarded to vocalist Luiza Sales Rangel from Rio de Janeiro, Brazil.
Berklee Lollapalooza Endowed Scholarship
After an extensive process that included auditions in 20 cities across the U.S., Berklee chose singer-songwriter Adrienne Cowan to receive the full tuition Berklee Lollapalooza Endowed Scholarship. In the spirit of Lollapalooza, the college aimed to find not only an outstanding musical talent, but also a musician with charisma, energy, and a strong interest in rock music who aspires to a performance career.
Adrienne is originally from Houston, Texas, and now resides in London, England. She is a graduate of The Academy of Contemporary Music (ACM) in Guildford, England. At ACM, she studied voice, songwriting and artist development, while continuing her U.S. studies online with the University of Texas High School. She also took songwriting courses through Berklee Online. “I saw a huge improvement in the quality of my songs,” said Cowan, who plans to major in Contemporary Writing and Production or Film Scoring. “I would have tried to find a way to attend Berklee without the scholarship, but I am extremely grateful because it means I can put the money and time towards other things that will help me grow as an artist.”
In addition to fronting the Adrienne Cowan Solo Project, Cowan formed Riot Underground and joined Hollywood Trash. Both bands released EPs and toured in England.
Berklee Lollapalooza Five-Week Scholarship
Kate Diaz, a 16-year-old singer-songwriter and guitarist from the Chicago area, is the recipient of the Berklee Lollapalooza Five-Week Scholarship, awarded annually to a local musician. At the Five-Week Summer Performance Program, she joins more than 1,000 teens from all over the world sharpening their skills in private lessons, ensembles, and concerts.
Diaz is no stranger to Lollapalooza, having performed at Kidzapalooza in 2011. She has also performed at Taste Of Chicago, Milwaukee Summerfest, Earth Day Festival in Washington, DC, and at many well-known Chicago venues, including House Of Blues and The Metro. In addition, Diaz wrote a song for the UN’s International Day of the Girl, and raises funds for child cancer research with her song “Christmas Smiles.” She recently released her third album of original acoustic songs.
This is the third year Diaz has attended Berklee’s summer program on a scholarship, but this award has special significance. “Like many kids from Chicago, I’ve caught the Lollapalooza fever every summer since I started listening to music, so I’m really honored to have been awarded this scholarship,” she said. Diaz juggles high school and soccer with songwriting, performing, doing all her own booking, websites, poster and album art, videos, copyrighting, and digital releases.
BRITE LITE BRITE
Berklee Alumni Band @ Lollapalooza 2013
Brite Lite Brite have taken electronic music production and performance to new levels by creating innovative technologies and techniques for live sound design and real-time production. The group is comprised of Berklee alumni singer-songwriter Andrea Stankevitch and electronics master Luke Johnson.
Don’t miss Brite Lite Brite’s performance at Lollapalooza on Friday, August 2, at 12:00 p.m. on Perry’s stage.