amfAR is the Foundation for AIDS Research founded in 1985. The Foundation for Aids Research is dedicated to ending the global AIDS epidemic through innovative research. amfAR has invested more than $388 million in its mission. Recently, amfAR launched “Countdown to a Cure for AIDS”, a research initiative aimed at finding a broadly applicable cure for HIV by 2020. For the past five years, Kiehl’s, amfAR, and our LifeRiders have ridden over 15,000 miles to support amfAR’s effort to find a cure for HIV/AIDS. As of 2014, Kiehl’s has donated $1,025,000 to benefit the cause, funding 6 cure-related research projects. As part of Kiehl’s Fifth Annual LifeRide celebration, we invite you to help donate at the Kiehl’s Michigan Ave & Lincoln Park stores on Monday, August 4th. Stop by one of the information booths for more details & samples. #LifeRide5